Federation of Small Businesses (FSB) | Putting Self Employment on the map.

FSB came to us with a simple request. They wanted to share some information with their customers in an intuitive and engaging way.

The information was simple. The number of people that were self employed across all towns in Scotland.

The beauty of data is that there are so many ways of looking at it.

Having a clear message meant that we could explore the relationships between the towns and create an interavtive tool that really engaged the user.

The final tool was customised to align with the fsb brand and be clearly identifiable to their customers.

The beauty of data is that there are so many different ways of looking at it.